Like I already got the beat, all I need is the words...

Weather in NYC has been weird.  Sometimes 77 and sunny, the very next day cold, rainy and gross. Stuck in the rut like the weather, with nothing too crazy going on, I figured it would be a good time to re-read this short book filled with interesting quotes and perspectives on how to improve (with a slant on the ad industry).  One of my favorites in this book is how it presents one of my favorite quotes of all time by Einstein, page 51.  

"There is nothing that is a more certain sign of insanity than to do the same thing over and over and expect the results to be different." xx